Leading search engines are looked upon as the source of an extended mission for successful marketing of any business. When you buy visitors or "clicks" from a search engine, it is dubbed as "pay-per-click" (PPC) search engine advertising. Pay-Per-Click Search Engine Advertising has an advantage that it quickly gets you to the top search engine placement by "bidding" (paying) for keywords that coordinate with your product or service. But it is accomplished only when people click at them. In fact a major of the users prefer organic search results. Due to the reduced advertising costs of Organic SEO and assured long term growth in site visitors the “Organic SEO” has become the nucleus of all the aspects that can be done to optimize a website. Its special focus on long-term profits and a methodological approach from content developing to guiding on site architecture and helping to search relevant directories has made them so effective that webmasters prefer 5th ranking to 1st ranking in Paid Search Engine advertising. Organic SEO also increases "link popularity" to make a website appear higher in search engine results by acquiring or paying for links that point to your web site giving you high rankings for your chosen search terms. Organic SEO methods are more likely to have what webmasters look for. But here the no-win situation is that you may have to wait a couple of months to get recognized.Organic SEO
It is a natural way of getting top ranking in SERP (search engine result page) without paying any amount to search engines for the placement. This is more preferable and trustworthy method of securing high rank on SERP.
Benefits of Organic Search Engine Optimization:
Usually normal user’s clicks more on organically optimized sites.
Results are long lasting on search engine result pages.
Organic results are more trustworthy than inorganic results.
Organic service is cheaper than inorganic services.
Ways to Get Organic/Natural Results:
Analyze keywords.
Content optimization.
Site promotion.
Meta content optimization.
Image optimization.
URL optimization.
My experience says, organic SEO is the best way to follow. Many of you are following the same techniques to optimize site but might not aware that it’s organic SEO.
Inorganic SEO
It includes usually paid services such as PPC – Pay Per Click, CPC – Cost Per Click, CPA – Cost Per Acquisition, banner ads, classifieds etc. This service is very expensive. But those who wants immediate results, they can go for inorganic service.
Benefits of Inorganic Search Engine Optimization:
Results in sort period.
Site gains more visibility.
More traffic in sort time period.
Unlike organic SEO, inorganic SEO gets more effective result in very sort time.
Inorganic SEO technique is quite risky; as its cost will be count as per clicks, webmaster must remain alert from competitors, they might click on your site unnecessarily to force you pay more. There is a solution to block those users, but for that you must be aware that they clicked you unnecessarily.
If you don’t have enough money to spend, it’s better to follow organic SEO technique which is far better than inorganic SEO.